Client: Alexander McQueen
Year: 2010
Role: Motion Graphics

In May 2011 ‘Savage Beauty’ – an exhibition of Alexander McQueens work opened at the Met Museum in NY. To celebrate the launch, Vogue an launched an iPad app with never before-seen videos, photographs, new interviews, and behind-the-scenes footage.

SOON IS NOW worked together with the Alexander McQueen‘s Visual Director Charlie Thomas to create 4 moving image ads – one for each business unit – introducing the brand’s latest collection to the US Vogue readership in an engaging and interactive way utilizing motion graphics as well of Html 5.

© Francisco Salvadó, 2020