Loro Piana 360

Role: Creative Direction

Client: Loro Piana

An underwater dance in the world’s deepest pool for the Italian luxury brand’s latest sneaker release French freediving champions Guillaume Néry and Julie Gautier capture the feeling of weightlessness for Italian luxury brand Loro Piana’s new 360 Colorama sneakers. At depths of 42 meters, this underwater campaign was filmed in the world’s deepest swimming pool, Y-40 The Deep Joy in Padua, Italy.

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© Francisco Salvadó, 2023