PRACTICE

Francisco Salvadó is a celebrated Creative and Art Director whose visionary touch has shaped the visual and strategic identities of some of the most iconic luxury and lifestyle brands of the last two decades.

Working globally, Francisco’s career has been marked by collaborations with today’s most influential cultural figures, blending beauty with innovation to capture the ever-shifting spirit of our time.

With an intuitive grasp of the zeitgeist and a boundless commitment to artistic integrity, Francisco continuously carves new paths for creative expression. His unique profile combines deep expertise in Image, Branding, Art Direction, and Community Building, enabling him to define and lead brand and marketing strategies that resonate profoundly with audiences.

His leadership style, guided by a “people-first” ethos, inspires dynamic teams to produce work that meets the highest standards of excellence but resonates deeply with audiences.

BIOGRAPHY

Originally trained as a musician, he later developed an interest in digital media, leading him to pursue an Engineering degree in Multimedia and Internet Systems.

Salvadó began his professional career in the publishing industry with the renowned fashion and culture magazine Dazed & Confused/ Dazed Digital, where he was a pioneer in integrating digital media. During this time, he also contributed to collaborations with brands such as Nike, Ray-Ban, Adidas, Prada, Miu-Miu, Wrangler, Armani and Diesel.

In 2008, he joined Nick Knight’s SHOWstudio, contributing to innovative fashion editorials. The next year, as Interactive Art Director of AnOther Magazine, he helped launch AnOtherMag.com, a pioneering platform that fused luxury fashion, art, and culture with exclusive online content.

In 2010 Salvadó founded SOON IS NOW, a creative consultancy that allowed him to continue collaborating with leading creatives and organisations including Raf Simons, Hermes, Acne Studios, Alexander McQueen, 3.1 Phillip Lim, Loro Piana, Vogue.

In 2014, Salvadó took the role of Creative Director for SSENSE – the global e-commerce platform known for its selection of luxury brands and editorial content. During his tenure, he developed cross-channel collaborations with some of the most relevant brands of the time. Including Loewe, Valentino, Stella McCartney, Vetements, Ann Demeulemeester, Hood By Air, Off-White and Maison Martin Margiela.

From 2016 to 2018, Salvadó continued to work on 360° advertising campaigns, strategy, and digital initiatives across London, Los Angeles, Hong Kong, and beyond.

Between 2018 and 2021, he served as a consultant for the Italian luxury brand Moncler focusing on Image and Content.

Since 2022, Salvadó has been spearheading Content, Image, and Creative initiatives for the British heritage brand, dunhill.